Brinno USA Privacy Policy

Brinno USA Privacy Policy

Brinno USA Privacy Policy

Last Updated: October 15, 2026

Brinno USA ("Brinno," "we," "us," or "our") respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit https://www.brinnostore.com (the "Site"), purchase our products, contact customer support, subscribe to marketing communications, or otherwise interact with our services.

This Privacy Policy also applies to our Short Message Service (SMS) and Rich Communication Services (RCS) mobile messaging programs.

1. Information We Collect

We may collect personal information depending on how you interact with our Site and services.

Personal and Contact Information

  • Full name
  • Email address
  • Mobile phone number
  • Billing and shipping addresses
  • Customer account information
  • Order history and purchase preferences
  • Customer service inquiries and communications

Payment and Transaction Information

When you make a purchase, payment and transaction information may be collected and processed through Shopify and authorized payment service providers. This may include payment details, transaction records, and information necessary to process purchases and prevent fraud.

Website and Device Information

  • IP address
  • Browser version and device information
  • Time zone
  • Cookies and similar tracking technologies
  • Website activity and browsing behavior
  • Product views, searches, and interactions
  • Shopping cart activity
  • Referring websites and landing pages

Marketing and Messaging Information

  • Email marketing subscription preferences
  • SMS and RCS marketing consent records
  • Mobile phone numbers provided during subscription
  • Date, time, and method of subscription
  • Messaging interactions and responses
  • Opt-out and unsubscribe requests

We collect information directly from you, automatically through website technologies, and from authorized service providers supporting our business operations.

2. How We Use Your Information

We may use personal information to:

  • Process payments and fulfill orders
  • Arrange shipping and delivery
  • Provide customer service and technical support
  • Send order confirmations and transactional notifications
  • Communicate about product updates, warranties, and services
  • Deliver promotional emails and mobile messages where authorized
  • Send personalized product recommendations
  • Provide promotional offers and shopping cart reminders to eligible subscribers
  • Improve website functionality and customer experience
  • Analyze website traffic and marketing performance
  • Screen transactions for potential fraud
  • Maintain customer accounts and transaction records
  • Comply with applicable legal and regulatory obligations

3. SMS and RCS Messaging Privacy

Brinno USA offers a mobile messaging program through SMS and RCS, where supported.

Customers who voluntarily subscribe may receive recurring promotional and personalized marketing messages from Brinno USA.

These messages may include:

  • New camera and product announcements
  • Exclusive discounts and promotional offers
  • Seasonal sales and special campaigns
  • Product recommendations and accessories
  • Shopping cart reminders
  • Subscriber-only promotions
  • Other marketing communications relating to Brinno USA products and services

Messages may be delivered through SMS or RCS depending on the recipient's mobile device, carrier, and messaging capabilities.

SMS and RCS Marketing Consent

We collect mobile phone numbers and messaging consent through authorized subscription methods, including website forms, checkout opt-in options, and other approved methods.

By voluntarily subscribing, you consent to receive recurring automated promotional and personalized marketing messages from Brinno USA at the mobile phone number provided.

Consent to receive promotional text messages is voluntary and is not a condition of purchasing any goods or services.

Providing a mobile phone number for order fulfillment, warranty registration, technical support, or customer service does not automatically constitute consent to receive promotional messages.

SMS and RCS Opt-In Data Protection

Text messaging originator opt-in data and consent will not be sold, rented, or shared with any third parties for marketing or promotional purposes.

Brinno USA will not share SMS or RCS opt-in information, mobile messaging consent status, or related consent records with third parties or affiliates for their independent marketing or promotional purposes.

We will not share your opt-in to an SMS or RCS campaign with any third party for purposes unrelated to providing the services of that campaign.

We may share personal information, including mobile phone numbers and SMS/RCS consent status, with authorized third parties that help us provide our messaging services, including platform providers, telecommunications carriers, and vendors assisting with the delivery of text messages.

These providers may include Klaviyo and its authorized messaging delivery partners.

Such information will only be shared as necessary to operate, deliver, maintain, and support our messaging services, or as otherwise required by applicable law.

Message Frequency and Charges

Message frequency varies depending on promotional campaigns, customer interactions, and marketing activities.

Message and data rates may apply according to your mobile carrier and service plan.

Opting Out of Mobile Messaging

You may unsubscribe from Brinno USA's promotional SMS and RCS messages at any time by replying STOP to a promotional message.

Where available, you may also use the unsubscribe or block-sender functionality provided by your messaging application.

Opt-out requests apply across both SMS and RCS promotional messaging channels.

You may receive a final confirmation message acknowledging your unsubscribe request.

Once unsubscribed, you will no longer receive promotional messages through the program unless you provide new consent.

For assistance, reply HELP where supported or contact Brinno USA using the information provided below.

4. Shopping Cart Tracking and Abandoned Cart Reminders

Our website uses cookies and similar tracking technologies to remember items placed in shopping carts, including when customers leave the website without completing a purchase.

This information may be used to determine when to send shopping cart reminders through email, SMS, or RCS, where customers have provided the required marketing consent.

Customers may opt out of promotional mobile messaging, including shopping cart reminders, at any time by replying STOP.

5. Email Marketing

Customers who voluntarily subscribe to Brinno USA's email marketing program may receive promotional emails, product announcements, exclusive offers, and other marketing communications.

You may unsubscribe from promotional emails at any time using the unsubscribe link included in our emails.

Unsubscribing from promotional emails does not automatically unsubscribe you from SMS or RCS marketing, and vice versa.

Necessary transactional communications relating to purchases may continue after marketing preferences have been updated.

6. Cookies and Tracking Technologies

We use cookies, pixels, log files, web beacons, and similar technologies to:

  • Maintain website functionality
  • Remember customer preferences
  • Track shopping cart activity
  • Analyze website traffic and engagement
  • Measure advertising effectiveness
  • Personalize website experiences and marketing communications
  • Support checkout and customer account functionality

These technologies may include functional, performance, analytics, advertising, and social media cookies.

Some cookies are temporary and expire when you close your browser, while others remain on your device until they expire or are deleted.

You may manage cookies through your browser settings or available website privacy controls.

Disabling cookies may affect certain website features and functionality.

Blocking cookies may not completely prevent information sharing with advertising partners.

7. Behavioral Advertising

We may use personal information to provide targeted advertisements and marketing communications that we believe may be relevant to customers.

We may use third-party analytics and advertising services, including Google Analytics and advertising platforms, to understand website activity and measure campaign performance.

We may share information about website usage, purchases, and interactions with advertisements with authorized advertising partners.

Some information may be collected or shared through cookies, pixels, and similar technologies, subject to applicable consent and privacy requirements.

Customers may manage certain advertising preferences through the privacy settings provided by advertising platforms and applicable website privacy controls.

SMS and RCS consent information is excluded from advertising-related sharing and will not be sold or shared with third parties for their independent marketing purposes.

8. Sharing and Disclosure of Personal Information

We may share personal information with trusted service providers that assist us in operating our business, including:

  • Shopify and ecommerce service providers
  • Payment processors
  • Shipping and fulfillment partners
  • Customer service and technical support platforms
  • Email and mobile messaging service providers
  • Website analytics providers
  • Advertising and marketing partners
  • Other authorized business service providers

We may also disclose information when required by applicable law, legal process, or to protect our rights, property, and safety.

Certain disclosures to advertising partners may constitute a "sale" or "sharing" of personal information under applicable privacy laws.

Where required, customers may exercise their rights to opt out of such activities.

Mobile Messaging Data Exclusion

Notwithstanding any other provision of this Privacy Policy, text messaging originator opt-in data and consent will not be sold, rented, or shared with any third parties for marketing or promotional purposes.

This exclusion applies to SMS and RCS subscription information, consent records, and messaging opt-in status.

Disclosure of mobile messaging information to authorized service providers is limited to operating, delivering, maintaining, and supporting Brinno USA's messaging services, or other legally required purposes.

9. Lawful Basis for Processing

Where applicable under the General Data Protection Regulation (GDPR), we process personal information based on one or more of the following lawful bases:

  • Your consent
  • Performance of a contract
  • Compliance with legal obligations
  • Protection of vital interests
  • Performance of a task in the public interest
  • Legitimate interests that do not override your fundamental rights and freedoms

Where consent is required for marketing communications, you may withdraw that consent at any time.

10. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including processing transactions, maintaining customer records, providing support, complying with legal obligations, resolving disputes, and enforcing agreements.

SMS and RCS consent records, unsubscribe requests, and opt-out information may be retained as necessary to demonstrate compliance and honor customer communication preferences.

Customers may request deletion of eligible personal information, subject to applicable legal exceptions.

11. Automated Decision-Making

We may use automated technologies to support fraud prevention, website security, customer experiences, and marketing operations.

Shopify and other authorized service providers may use automated systems to detect potentially fraudulent transactions.

We do not engage in solely automated decision-making that produces legal or similarly significant effects on customers, except as otherwise disclosed or permitted by applicable law.

12. Data Security

We implement reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, misuse, loss, alteration, or disclosure.

We work with authorized service providers that maintain security measures appropriate to their services.

However, no method of electronic transmission or storage can be guaranteed completely secure.

13. Your Privacy Rights

Depending on your location and applicable privacy laws, you may have the right to:

  • Request access to personal information we maintain about you
  • Request correction of inaccurate information
  • Request deletion of eligible personal information
  • Request a portable copy of certain personal information
  • Withdraw consent to marketing communications
  • Object to or restrict certain processing activities
  • Opt out of certain sales, sharing, or targeted advertising activities
  • Exercise other rights provided by applicable privacy laws

California Privacy Rights

California residents may have additional rights under the California Consumer Privacy Act, as amended, including rights to know, access, correct, delete, and opt out of certain sales or sharing of personal information.

European Economic Area Privacy Rights

Where applicable, residents of the European Economic Area may exercise rights under the GDPR, including access, correction, erasure, portability, and objection to certain processing.

Personal information may be processed or transferred internationally, including through service providers operating in Canada, the United States, and other jurisdictions, subject to applicable legal safeguards.

To exercise your rights, please contact us using the information provided below.

We may need to verify your identity before processing certain requests.

14. Children's Privacy

Our website and services are not intended for individuals under the age of 18.

We do not knowingly collect personal information from children in violation of applicable privacy laws.

If you believe a minor has provided personal information to us, please contact us so we can review and address the request.

15. Third-Party Websites

Our website may contain links to third-party websites or services.

Brinno USA is not responsible for the privacy practices, security, or content of third-party websites.

We encourage visitors to review the privacy policies of external websites before providing personal information.

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, services, technologies, or legal requirements.

Any updates will be published on this page with a revised "Last Updated" date.

Where required by applicable law, we will provide additional notice of material changes.

17. Contact Information

For questions about this Privacy Policy, your personal information, or our SMS and RCS messaging programs, please contact:

Brinno USA

Website: https://www.brinnostore.com

Email: sales\@brinno.com

Mailing Address:

420 Brandam Lane, Suite 101

Charleston, SC 29492-7607

United States

For mobile messaging assistance, reply HELP where supported.

To unsubscribe from promotional SMS or RCS messages, reply STOP.

18. Relationship to Terms of Service

This Privacy Policy should be read together with Brinno USA's Terms of Service, available at:

https://www.brinnostore.com/pages/terms-of-service

Participation in our SMS and RCS messaging programs is also subject to the applicable Mobile Messaging Terms and Conditions.

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